Pureborn Organic has been keeping Kiwi babies warm and snuggly in their beautiful organic cotton babywear since 2008. A family business based in Hawkes Bay focused on delivering a quality and ethical product to the NZ marketplace. The range has grown and evolved over time and we have listened to our customers to be able to provide a range of quality basics.

The current business evolved from a small seed of an idea that Owner Catherine Hawkins had when she had her first baby in 2007. Discovering that there were not many high quality, mid-priced organic cotton options on the market for babies and toddlers in New Zealand she decided to launch her own quality organic cotton label, Pureborn Organic. Her background in branding and marketing and passion for eco culture married perfectly and Pureborn Organic evolved.

“All pureborn organic products are made with 100% organic cotton that is grown, harvested and Pureborn Familyproduced in a sweatshop-free environment in India. The dyeing process incorporates eco-friendly principles, products are AZO free and have not come into contact with any heavy metal dyes. We carry the Global Organic Textile Standard and stand by the quality of our beautiful range”

“I am very proud of our high quality product and am happy to be able to offer it to the market at competitive prices. Organic should be a choice driven by want not finance.”¬†

The Pureborn Organic range is available from retailers nationwide, from the outlet shop in Napier and online.